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Limiting choices can often lead to a more positive and satisfying customer experience. In this article, we will explore why this is the case and provide references to three academic studies that support this claim.

Choice paralysis is a common problem among online shoppers. When presented with too many options, customers often feel overwhelmed and uncertain about which product to choose.

A product quiz app is a tool that allows Shopify merchants to create interactive quizzes that help customers find the right products based on their preferences and needs.

Choice paralysis, also known as the "paradox of choice," is a phenomenon that occurs when too many options are presented to individuals, making it difficult for them to make a decision.

In today's fast-paced world, customers expect a personalized shopping experience that caters to their individual needs and preferences. One way to achieve this is by creating a personalized product quiz on Shopify.